Coalition for Engaged Education (L.A.) helps society’s most vulnerable youth realize their potential through education that ignites and inspires them. Lead by Dr Paul Cummins, a celebrated educator, the organization was ready to expand its mission to a national level; a new identity was needed to signal its intent. The logo is both wordmark and icon. It joyfully reflects CEE’s process of transforming and uplifting.
Our branding concept is based on the foundations of Medal: bold and simple stimulation, bright colors and basic geometrical figures. The selection of typography for the wordmark, and the fact that we only use lowercase is because that’s the way in which Medal teaches how to read and write, leaving capital letters and script typography for a future step.