Allegro is the biggest on-line marketplace in Poland. The company had a vivid on-line presence since early 00’s and needed a fresh look at their visual language. In late 2015 we, along with For Brands studio, were commissioned to organize their visual language and create clear brand design guidelines.
There was a need to create standards for the existing logo, but also to add some original elements. What was therefore created was a 100-page standardization document with clear guidelines not only for the logo and sub-brands architecture, but also iconography, badges, illustrations and printed materials.